THE VAMPIRE DIARIES Posts Double-Digit Weekly Increases in All Key Categories

VAMPIRE DIARIES Delivers Best Women 18-34 Performance Since Feb. 4,

and Largest Total Audience Since Feb. 11

VAMPIRE Continues To Reign with Female Teens, Winning in the Hour

SUPERNATURAL Scores Best Women Ratings in Over 2 Months

April 9, 2010 (Burbank, CA) - The CW's freshman hit THE VAMPIRE DIARIES scored dramatic week-to-week gains, with increases of 32% in women 18-34 (2.5/8), 20% in adults 18-34 (1.8/6), 25% in women 18-49 (2.0/6), 23% in adults 18-49 (1.6/5), 43% in female teens (3.0/12) and 25% in total viewers (3.5 million), according to final live plus same day Nielsen ratings for Thursday, April 8, 2010. 

THE VAMPIRE DIARIES posted its best women 18-34 ratings since 2/4/10, and delivered its largest total audience and female teen performance since 2/11/10.

            Competitively, THE VAMPIRE DIARIES won the 8:00-9:00p.m. hour among females 12-34 (2.6/9) and female teens.  VAMPIRE DIARIES tied for second among women 18-34.

SUPERNATURAL scared up some strong women ratings last night, as the show posted its best women 18-34 (1.4/4) ratings since 2/4/10, and best women 18-49 (1.3/4) performance since 1/28/10.

SUPERNATURAL improved week-to-week by 17% in women 18-34, 18% in women 18-49 and 17% in viewers (2.8mil).

Media Contact:

Paul Hewitt       818-977-6171             [email protected]