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POWERHOUSE "TOP MODEL" AND FRESHMAN HIT "GOSSIP GIRL" LIFT THE CW TO BEST WEDNESDAY OF THE SEASON


 

 

POWERHOUSE "TOP MODEL" AND FRESHMAN HIT "GOSSIP GIRL" LIFT THE CW TO BEST WEDNESDAY OF THE SEASON

 

TOP MODEL Beats All Time Period Competition in Adults 18-34 and Women Demos

 

TOP MODEL Scores Season Highs in Target Demos

 

GOSSIP GIRL Matches Series High in Adults 18-34;

Builds to Best Ratings Since Its Debut in Women Demos and Adults 18-49

 

TOP MODEL and GOSSIP GIRL Post Week-to-Week and Year-to-Year Gains

 

November 15, 2007 (Burbank, CA) - The combination of powerhouse AMERICA'S NEXT TOP MODEL and new hit GOSSIP GIRL lifted The CW to its best Wednesday of the season in adults 18-34 (2.6/7) women 18-34 (3.8/10), adults 18-49 (2.0/5-tie) and women 18-49 (3.0/8), according to Live Plus Same Day Nielsen ratings for Wednesday, Nov. 14, 2007.

 

TOP MODEL opened the night by winning its time period in key demos, including adults 18-34 (3.0/9), women 18-34 (4.6/12), women 18-49 (4.0/10), teens (2.7/9) and female teens (4.4/15), and ranked second among adults 18-49 (2.6/7-tie Fox), behind only ABC.

 

With week-to-week growth, TOP MODEL hit season highs last night in adults 18-34 (tie), adults 18-49 and women 18-49. TOP MODEL also improved over a year ago by 11% in adults 18-34, 18% in adults 18-49, 24% in women 18-34, 29% in women 18-49 and 13% in viewers (5.3mil).

 

The CW's new hit drama GOSSIP GIRL matched its best performance to date in adults 18-34 (2.1/5-tied with premiere), and delivered its highest ratings since its premiere in adults 18-49 (1.4/4), women 18-34 (3.0/7), women 18-49 (2.1/5) and viewers (3.0mil).

 

GOSSIP GIRL built week-to-week momentum, up 31% in adults 18-34, 17% in adults 18-49, 15% in women 18-34, 17% in women 18-49 and 17% in viewers. GOSSIP GIRL also scored increases over One Tree Hill a year ago in adults and women demos.

 

GOSSIP GIRL once again won the hour in female teens (3.6/12) and total teens (2.0/7).

 

 

Media Contact:

Paul Hewitt 818-977-6171 [email protected]

 

 

 

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