Press Release back to list
02.03.2020

BETTY ELLEN BERLAMINO JOINS THE CW NETWORK AS EXECUTIVE VICE PRESIDENT, DISTRIBUTION



BETTY ELLEN BERLAMINO JOINS THE CW NETWORK AS

EXECUTIVE VICE PRESIDENT, DISTRIBUTION

BURBANK, Calif.February 3, 2020 – Betty Ellen Berlamino has been named Executive Vice President, Distribution, it was announced today by Mark Pedowitz, Chairman and Chief Executive Officer of The CW Network, to whom Berlamino will report. Berlamino will be responsible for all network distribution and affiliate relations at The CW as well as serve as the network’s primary liaison with its station groups and MVPDs. The CW’s affiliate marketing activities will be jointly managed by both Berlamino and Rick Haskins, President, Streaming & Chief Brand Officer.

“In an ever-evolving broadcast television distribution landscape, our partnerships with our affiliate stations continue to be critical to the success of our overall business strategy. Betty Ellen is the ideal executive to lead The CW’s distribution efforts as we look for new ways to grow and enhance our network distribution platforms,” said Pedowitz. “Betty Ellen’s industry knowledge, relationships and local media experience will make her an invaluable addition to The CW’s leadership team.”

Berlamino assumes her new role after having served as Senior Vice President and Director of Sales, CBS Television Stations, since June 2015 where she was responsible for eight sales offices for the owned-and-operated station group. Prior to this role, Berlamino was President & General Manager of the CBS owned television station WLNY where she led the integration of the previously privately held company into the CBS portfolio.

Before joining CBS, Berlamino spent 17 years with WPIX-TV, the New York affiliate of The CW, including nearly 10 years as the station’s President and General Manager where she led all aspects of the station’s sales, marketing, programming, engineering, news, finance and human resource departments. While in this role, Berlamino also led the Tribune New York Foundation that worked to improve the vitality of cultural offerings in the community and enhance broadcasting and journalism throughout the tri-state area. During this time, Berlamino also led Care 4 Kids, a local, grass roots organization that was designed to raise money for local children’s charities.

Prior to being named President & General Manager of WPIX in December 2000, Berlamino was Vice President & Station Manager, beginning in October 1998. She joined WPIX as general sales manager in October 1993. Before that, she was the local sales manager of KTLA Los Angeles for six years where she led the local sales team to become the number one billing station in the DMA

A graduate of Syracuse University, with a Bachelor of Science in Journalism, Berlamino began her career in local sales at KCOP in Los Angeles.



Media Contacts:

Paul Hewitt, 818/977-6171

Paul.Hewitt@CWTV.com



Nate Kirtman, 818/977-5993

Nate.Kirtman@CWTV.com

Press Contact:

Paul Hewitt
818-977-6171
Paul.Hewitt@cwtv.com

Nate Kirtman
818-977-5993
Nate.Kirtman@cwtv.com