Press Release back to list
10.16.2013

THE ORIGINALS HAS BITE, PAIRS WITH SUPERNATURAL FOR THE CW'S HIGHEST RATED TUESDAY IN ADULTS 18-49 IN FOUR YEARS

 

 

THE ORIGINALS HAS BITE, PAIRS WITH SUPERNATURAL

FOR THE CW’S HIGHEST RATED TUESDAY IN ADULTS 18-49

IN FOUR YEARS

The CW Scores Best Tuesday in Adults 18-34 and Women 18-34 in Two Years

 

THE ORIGINALS Hits Series Highs in Key Demos, Up Double Digits Week to Week

 

SUPERNATURAL Has Best Women 18-34 Rating in More than Two Years

 

October 16, 2013 (Burbank, CA) – THE ORIGINALS and SUPERNATURAL combined last night to give The CW its highest-rated Tuesday night in adults 18-49 in more than four years (1.1/3, since 9/15/09), and its highest-rated Tuesday in both adults 18-34 (1.0/3) and women 18-34 (1.4/4) in more than two years (9/27/11), according to preliminary Live Plus Same Day Nielsen ratings for Tuesday, October 15, 2013.

 

Last night matched last week’s premiere night in total viewers (2.26M), which was The CW’s most watched Tuesday night in four years.

 

Last night’s third episode of THE ORIGINALS hit series highs in adults 18-49 (1.1/3), women 18-34 (1.5/5), and women 18-49 (1.4/4), and matched its series premiere numbers in both adults 18-34 (1.0/3) and total viewers (2.2M).

 

Versus last week’s episode, THE ORIGINALS was up 14% in total viewers, up 25% in adults 18-34, up 36% in women 18-34, up 22% in adults 18-49 and up 17% in women 18-49.

 

SUPERNATURAL had its best women 18-34 (1.3/4) rating in more than two years (since 2/4/11), and matched last week’s premiere number in adults 18-34 (1.0/3).

 

Versus its second episode last season, SUPERNATURAL was up 30% in women 18-34 and up 10% in adults 18-49.

 

Compared to this same Tuesday night last season, The CW was up 48% year to year in total viewers, up 67% in adults 18-34, up 56% in women 18-34 and up 83% in adults 18-49.

 

Week to week, The CW’s Tuesday night was up 11% in adults 18-34, up 17% in women 18-34, and up 10% in adults 18-49.

 

Last week, in Live +3 Day delayed viewing, the second episode of THE ORIGINALS saw a 35% increase in total viewers versus Live +Same Day viewing (2.59M vs. 1.92M), a big 48% bump in adults 18-34 (1.22 vs 0.83), a 57% gain in women 18-34 (1.74 vs 1.11), and a 43% increase in adults 18-49 (1.28 vs 0.9).

 SUPERNATURAL, which in its L+SD ratings was the most watched and highest-rated season premiere for the show in three years, saw an additional 27% boost in total viewers (3.29M vs 2.59M), a 34% jump in adults 18-34 (1.39 vs 1.04), a 30% increase in adults 18-49 (1.56 vs 1.2) and a 35% gain in women 18-34 (1.67 vs 1.24).

 

 

Media Contact:

Alana Russo    818-977-5993              alana.russo@cwtv.com