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10.09.2014

ARROW HITS THE MARK IN ITS THIRD SEASON DEBUT, UP IN TOTAL VIEWERS AND KEY DEMOS

 

 

ARROW HITS THE MARK IN ITS THIRD SEASON DEBUT, UP IN TOTAL VIEWERS AND KEY DEMOS

 

 

October 9, 2014 (Burbank, CA) – The third season premiere of ARROW (8:00-9:00 pm) was right on target for The CW, up +13% in adults 18-34 (0.9/4), +11% in adults 18-49 (1.0/3), and +2% in total viewers (2.79 million) versus last season’s debut, according to preliminary Live Plus Same Day Nielsen ratings for Wednesday, October 8, 2014.

 

Among men, ARROW boasted a +25% increase versus last year’s premiere in men 18-34 (1.0/4).

 

ARROW scored its most watched and highest-rated episode in adults 18-49 and in adults 18-34 since 2/5/14.

 

ARROW also soared over last season’s finale on 5/14/14, +18% in total viewers, +29% in adults 18-34, and +11% in adults 18-49.

 

ARROW out-rated NBC in the hour in adults 18-34, and was #2 in the hour among men 18-34, behind only CBS.

 

An encore presentation of the premiere episode of THE FLASH (9:00-10:00 pm) averaged 2.09 million viewers, 0.6/2 in adults 18-34, 0.6/2 in adults 18-49, and 0.7/3 in men 18-34. THE FLASH encore out-rated FOX in the hour in men 18-34.

 

Last night was The CW’s most-watched (2.44M) and highest-rated (0.7/3 in adults 18-34, 0.8/3 in adults 18-49) Wednesday night since 3/26/14.

 

Looking at the average Live + 7 Day delayed viewing for ARROW last season, last night’s premiere is estimated to gain +47% in total viewers, +46% in A18-34, and +56% in A18-49, versus L+SD ratings.

 

 

 

 

 

 

 

 

Source: Nielsen NPM Live+SD and *CW Research Estimates Live+7

 

Media Contact:

Alana Russo    818-977-5993              alana.russo@cwtv.com